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Specialist in the manufacturing and processing of technical cardboard packaging

Equipped with a modern and diverse fleet of machines, CGP BERRY offers a wide range of products, from corrugated to solid board, including creative papers and innovative solutions for point-of-sale advertising (POS).

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Routing Paper PUBLI KRAFT®

The Eco-Friendly, High-Performance Alternative
Facing these challenges ?

Are you looking to reduce the use of plastic packaging while maintaining optimal performance and a strong brand image?

What if your routing paper could become a key driver for sustainable development, logistics optimisation, and brand differentiation?

What is PUBLIKRAFT®?

PUBLIKRAFT® is a complete range of eco-designed kraft paper developed for routing applications. Fully compliant with France’s AGEC law (Anti-Waste for a Circular Economy), it enables businesses to transition away from plastic packaging without compromising on efficiency or aesthetics.

This routing paper is available in several versions to meet different operational needs:

  • PUBLIKRAFT® PE: A heat-sealable kraft paper using polyethylene-based sealants, ideal for high-speed lines and glue-free sealing.
  • PUBLIKRAFT® ECO: A version using a dispersion coating of recycled materials, offering a greener alternative with excellent machinability.
  • Adhesive kraft: A glue-applied kraft paper, suitable for specific uses or where heat sealing is not an option.

Each version of PUBLIKRAFT® delivers high-performance routing while doubling as a communication support that reflects your brand’s commitment to sustainability.

The Range

Quelles solutions PUBLIKRAFT® apporte ?

The PUBLIKRAFT® range replaces conventional plastic films and envelopes with innovative packaging materials that align with eco-responsible logistics strategies.
 Thanks to its heat-sealing properties – whether via PE thermosealants or recycled dispersion coatings – PUBLIKRAFT® can be used without glue, streamlining operations and eliminating plastic waste.

Furthermore, PUBLIKRAFT® is:

  • 100% customisable, supporting flexographic printing in up to 8 HD colours.
  • Compatible with high-speed sorting and packaging lines.
  • Designed for inkjet printing of postal information, making it ideal for direct mail and press subscriptions.

By integrating PUBLIKRAFT® into your production processes, you improve operational efficiency while reducing environmental impact.

Delivered Benefits

How does PUBLIKRAFT® work?

PUBLIKRAFT® routing paper is engineered for high-performance industrial use. It is:

  • Mechanisable on high-speed lines, allowing quick, automated routing.
  • Printable with inkjet technologies, ensuring postal requirements are met efficiently.
  • Compatible with flexo printing, up to 8 colours in high definition, enabling strong branding and graphic customisation.

Depending on the version you choose:

  • PUBLIKRAFT® PE seals using heat and pressure – no glue needed.
  • PUBLIKRAFT® ECO uses a coating based on recycled materials, supporting your use of renewable resources.
  • The adhesive kraft version is suitable for manual or semi-automatic application where gluing is required.

This versatility allows PUBLIKRAFT® to adapt to your supply chain needs with minimal disruption.

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The products in the range

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Product Advantages

Why choose PUBLIKRAFT®?

There are many reasons why companies are moving towards eco-responsible kraft routing paper like PUBLIKRAFT®:

  • Operational Efficiency: PUBLIKRAFT® works with existing machinery, requiring no major investment to adopt.
  • Cost Reduction: By removing plastic packaging and reducing material waste, companies can lower costs and reduce waste.
  • Environmental Compliance: PUBLIKRAFT® supports your transition to eco-friendly packaging solutions, helping you meet internal CSR goals and regulations like the AGEC law.
  • Brand Value: Your mailing becomes a visible sign of your brand's commitment to protecting the natural environment, enhancing perception and loyalty.
  • Customisation: With high-definition printing, your design and messaging stay clear, engaging, and aligned with your visual identity.
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What are the real benefits of PUBLIKRAFT®?

Production

Faster routing, improved throughput, and easier integration into your waste management system

Marketing

A customisable surface for high-impact promotional campaigns, supported by visuals that perform well on social media

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Sustainability

Reduced use of fossil fuel-based films and lower greenhouse gas emissions across your logistics operations.

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Compliance

Strengthens your position as a leader in carbon emissions reduction and eco-innovation.

Competitiveness

Makes your brand stand out in an industry affected by plastic pollution and increasing demands for transparency.

CSR COMMITMENTS

How PUBLIKRAFT® supports your CSR strategy

CSR (Corporate Social Responsibility) is a key driver of business credibility.

PUBLIKRAFT® enables your brand to replace plastic bottle-based films with kraft alternatives, source materials from lower-impact raw material streams, and align your packaging practices with goals related to renewable energy and the fight against food waste. It also helps promote transparency through visible changes in your packaging that reflect your impact on the environment.

These actions demonstrate a genuine commitment to the natural environment and contribute to reducing your environmental footprint.

Témoignages

Ils ont testé PUBLIKRAFT®. Voici ce qu’ils en disent :

Luciana LACERDA, Directrice des Opérations - FM Logistic

« Grâce à cette innovation, utilisant le combo STABUSTRAP® et STABULON®, nous avons réussi à réduire nos émissions de 48 tonnes dans l’environnement en seulement deux ans.»

Notre étude de cas

Cas clients : des résultats concrets avec PUBLIKRAFT®

Un groupe de presse locale a migré vers kraft thermoscellant PUBLIKRAFT® PE. Résultat : 30 % de gain de temps au conditionnement et une nette amélioration de leur image RSE. Leur processus de routage est désormais plus rapide, plus propre et plus moderne.

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FAQ

Your questions about PUBLIKRAFT®

Wondering how to use PUBLIKRAFT® in your mailing operations or direct marketing campaigns?

Find answers to the most frequently asked questions about this eco-designed, heat-sealable, and customizable kraft paper. A simple and effective solution for more responsible mailing.

What type of glue is used?

None for PE and ECO – both are thermosealed.

 Yes – it is fully compatible with paper recycling streams.

Absolutely – up to 8 HD flexographic colours.

Yes – PUBLIKRAFT® adds real value to your campaign performance and eco-profile.

Ready to transform your packaging with PUBLIKRAFT®?

Get your product data sheet or free sample kit today and test PUBLIKRAFT® in real production conditions.
 Contact our team to discover how eco-designed routing paper can become a strategic asset for your brand.

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