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In a world faced with growing environmental challenges, businesses need to adopt responsible practices. Among these, paper packaging plays a crucial role as it aligns with eco-friendly principles. Furthermore, these sustainable development strategies not only help to preserve the environment but also reinforce communication based on a commitment to a circular economy.
Although plastics have profoundly revolutionised industry, the management of their waste has become a major concern not only from an ecological point of view, but also from an economic and social one. The long-term aim is to reduce environmental impact and encourage efforts towards an ecological transition.
Plastic takes a long time to disappear, polluting soil, rivers, oceans and ecosystems. It is transformed into microplastics that are harmful to human and animal health.
The production of plastics requires non-renewable resources such as oil and natural gas. Extracting and using these resources has serious environmental consequences. These include greenhouse gas emissions, air pollution, deforestation and climate change.
Recycling sectors suffer from poor organisation, with often limited outlets. This inefficiency compromises sustainable waste management and hampers efforts to promote a circular economy.
Paper packaging is increasingly being encouraged and regulated by governments and authorities who are setting sustainable development targets. The aim is to promote more environmentally-friendly practices and reduce the harmful impact of plastic on the planet.
In France, the AGEC law Act, adopted on 10 February 2020, has five objectives:
– Moving away from disposable plastic
– Better informing consumers
– Combating waste and promoting solidarity-based reuse
– Taking action against planned obsolescence
– Better production.
The primary objective is to put an end to single-use plastic packaging by 2040!
For its part, the EU plans to phase out certain single-use plastic containers by 2030.
The addition of PFASs to food packaging will be banned from 2026.
In 2029, a deposit system will be introduced. This will apply to plastic bottles and metal cans where the collection rate is less than 80%.
By 2035, 100% of packaging will have to be recycled, and by 2030 it will have to be designed in such a way that it can be recycled.
From 2030, plastic packaging will have to contain a proportion of recycled plastic. Measures will be taken to ensure that imported plastic packaging complies with EU standards.
Approved on 04 March 2024, the PPWR is a law that will unify packaging management in Europe and improve the treatment of packaging waste.
It covers several areas:
In addition, specific restrictions are being introduced for certain types of plastic packaging, and technical documentation will be put in place to assess the compliance of packaging with the relevant requirements.
For full details of PPWR, click here.
This regulatory pressure is pushing industries to commit to the circular economy. But there is another motivating factor: strengthening the communication strategy.
Adopting sustainable packaging demonstrates a company’s commitment to the environment and sustainable development. It strengthens the company’s brand image and ensures economic sustainability.
Sustainable packaging gives the company a chance to talk openly about the materials used, responsible production practices and sustainability efforts. This boosts consumer confidence.
In a market focused on sustainable development, eco-friendly packaging can help a company stand out from its competitors.
Companies that adopt sustainable practices can attract and retain consumers who share these values. Consumers are often more inclined to support companies that demonstrate a commitment to the environment.
In fact, 75% of European consumers say that the environmental impact of packaging has an impact on their purchasing decision. In France, the figure is 77%.
The market for paper packaging continues to grow in the context of the energy transition for green growth.
The paper packaging market is expected to grow by 5% between 2024 and 2029, from USD 398.65 billion to USD 501.08 billion.
Find out more about The paper packaging boom !
At CGP Coating Innovation, we have created a new range of packaging to meet the needs of the market.
Heat-sealable kraft packaging PACKOKRAFT® and heat-seal paper grouping bands BANDOKRAFT® are emerging as sustainable alternatives to plastic.
Our experts offer customised, all-French packaging solutions. We use a variety of innovative processes and media to meet your needs!
The CGP Coating Innovation team is here to help you make the right choice!
