PACKOKRAFT®: PPWR Paper Packaging – CFIA 2026
- Karine Morel
- [wpcode id="48710"]
Table of content
1- PPWR 90/10: a new rulebook for food paper packaging
For several months now, the same question has been raised in packaging departments: are we ready for PPWR?
The entry into force of the Packaging and Packaging Waste Regulation (PPWR) marks a major turning point for the food packaging industry. This new European regulation is not just a technical adjustment: it redefines how packaging must be designed, produced and placed on the market.
The objective is clear: reduce environmental impact, promote the circular economy, limit the share of plastic packaging and accelerate the reduction of packaging waste.
Key requirements include:
- Improving the recyclability of paper packaging
- Integrating more recycled materials
- Reducing the share of non-fibrous materials
The PPWR 90/10 logic is becoming a structural reference for all food packaging placed on the European market:
≥ 90% paper fibres
≤ 10% non-fibrous material
Compatibility with existing paper recycling streams
Packaging must now demonstrate real recyclability, food contact compliance, and a concrete contribution to the environmental transition.
The question is no longer “should we evolve?”
but rather “how can packaging be adapted without industrial disruption or performance loss?”
It is precisely within this transition packaging approach that PACKOKRAFT®, developed by CGP Coating Innovation, was created.
2- PACKOKRAFT®: an eco-designed and high-performance paper packaging solution
At CGP Coating Innovation, the approach started from a simple conviction:
if regulation changes, technology must evolve intelligently — not abruptly.
PACKOKRAFT® is a range of dispersion-coated paper packaging, designed to meet PPWR 90/10 requirements while respecting industrial processing constraints.
Rather than adding layers, PACKOKRAFT® does the opposite: it optimizes.
✔ Barrier applied only where needed
✔ Drastic reduction of non-fibrous components
✔ Mainly paper substrate (≥ 95%)
✔ Compatibility with recycling streams
✔ Compliance with food contact regulations
Targeted functional barrier
Thanks to dispersion coating technology, functionality is precisely controlled:
Moisture barrier
Grease resistance
Protection of dry products (lentils, cereals, legumes)
Heat-sealing suitable for industrial speeds
The objective is not only regulatory.
It is strategic: limit plastic packaging, reduce environmental impact and maintain performance and food safety.
3- Real case: Marque Repère lentils – a project presented at CFIA 2026
Theory becomes reality in the field.
At CFIA 2026, a major packaging innovation showcase, PACKOKRAFT® will be presented through a real case: the Marque Repère lentil range, developed with Trescarte.
The project started from a shared observation:
food packaging must evolve quickly without disrupting production lines.
Project challenges :
Reduce plastic packaging
Improve recyclability
Maintain product protection
Ensure food contact compliance
Anticipate the new European regulation
Results :
Mostly paper packaging (> 90%)
Functional barrier adapted to legumes
No industrial disruption
Smooth implementation
Real contribution to packaging waste reduction
This partnership demonstrates that extrusion-coated paper packaging can combine regulation, performance and competitiveness.
The circular economy is no longer a concept: it is becoming operational in retail.
4- Why the PPWR 90/10 logic is transforming food packaging
PPWR does not only change materials.
It changes design philosophy.
1- Less material, more intelligence
The era of systematic multi-material laminates is coming to an end. Optimization now means precision: the right barrier in the right place.
2- Real and measurable recyclability
PPWR-compliant packaging facilitates integration into existing paper recycling streams, promotes the use of recycled materials and reduces overall environmental impact.
3- Industrial continuity
Implementation remains essential. PACKOKRAFT® was designed to integrate into existing production lines without heavy investments.
5- Paper packaging vs plastic laminates: a credible alternative
For decades, dry products relied on plastic packaging or hard-to-recycle laminates.
Today, an alternative exists.
With PACKOKRAFT®:
The substrate remains mainly fibre-based
The barrier is optimized
PPWR compliance is anticipated
Recyclability becomes strategic
Environmental impact is reduced
This new generation of paper packaging meets the expectations of:
manufacturers
retailers
consumers
regulators
6- CFIA 2026: PACKOKRAFT® as a showcase of packaging innovation
At CFIA 2026, PACKOKRAFT® embodies:
the transition from plastic to paper packaging
PPWR 90/10 compliance
material optimization
packaging waste reduction
sustainable industrial performance
For packaging and CSR managers, it is an opportunity to see how packaging will evolve in the coming years.
7- Conclusion: anticipating today to secure tomorrow
PPWR 90/10 is more than regulation.
It is a transformation accelerator for food packaging.
With PACKOKRAFT®, CGP Coating Innovation offers:
less non-fibrous material
more targeted functionality
optimized recyclability
food contact compliance
controlled implementation
The example of Marque Repère lentils converted by Trescarte shows that transition packaging can become a strategic lever.
The question is no longer:
“Can paper replace plastic packaging?”
But rather:
“Are you ready to anticipate PPWR 90/10 and bring circular-economy-compliant paper packaging to market?”
Our team will help you find the solution that meets your needs.